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Publishing & Writers Submissions

Writer’s Guidelines
Small Farm Today magazine is dedicated to preserving and promoting small farming, rural living, community and agripreneurship. We use a “can-do”, upbeat, positive approach and all articles submitted should reflect this attitude.

We need “how-to” articles (how to grow, raise, market, build, etc), as well as articles about small farmers who are experiencing success through diversification, specialty/alternative crops and livestock, and direct marketing. Small Farm Today is especially interested in articles that explain how to do something from start to finish citing specific examples involved in the process or operation being discussed. It is important to include data on production costs, budgets, potential profits, etc. See the list of topics at the end for ideas. We do not usually use fiction, poetry, humorous, or political pieces.

Reprints: If your manuscript has been printed in another publication, please list the publications and dates published. We prefer to publish original articles.

Submission Format
* 1400-2600+ word articles, email to us in MicrosoftWord.
* Accompanying captioned photographs saved digitally as .jpg, .tiff or .eps or with SASE for photo return.
* The article should be “how-to”, describing how to raise the crop or animal and how it is marketed. It should list the address of the farm examined or other resources to contact for more information.
* Please include data on production costs, budgets, profit information, and marketing methods.

Manuscripts
We welcome both completed manuscripts and queries, but recommend you query your idea before sending in a manuscript.

Manuscripts submitted for consideration become the property of Missouri Farm Publishing, Inc. Length, depending on subject, should probably be between 800 and 3,000 words (we usually prefer 1200-2600 words). We prefer manuscripts with accompanying photos.

It Is Important to Include the addresses and phone numbers of your primary sources/interviewees. We usually include this information at the end of the article so the readers can contact them for more information. Please specify if the source or interviewee does not wish to have their phone number or address listed at the end of the article.

If you have charts, diagrams or sources for additional information on your subject matter, we will try to use them as sidebars; with the article.

Alterations
Small Farm Today® reserves the right to alter your manuscript for readability or space considerations. There will be no deliberate changes in the meaning of the text. Although every effort is made to avoid error, Small Farm Today does limit its responsibility for any errors, inaccuracies, misprints, omissions, or other mistakes in the article content.

Special Section: Our Place
Small Farm Today® features a special section called Our Place. This section is written by farmers/landowners about their own property. We prefer it to be written in first person form (I, we, our). It should include a description of your farm and what you raise. Some “how-to” tips on what you have learned from dealing with your crops/livestock would be appreciated. Other things that can be mentioned are: how you got started, plans for the future, what makes your property unique, and marketing strategies you employ.

Several people have expressed concern about their writing abilities - don’t worry. The story will be edited for publication, but will still contain your own unique voice. Payment for Our Place is a box of magazines of the issue featuring your story. You can pass it out to family, friend, and customers.

Holding Policy
After the article is received, it is submitted to the editor for review. If approved, it will be slated for publication. There is a long waiting period for articles to be published, often close to a year. This is due to limited space (only 6 issues) and a multitude of interested writers. Please bear with our slow publishing times. If you would prefer not to have your story held, please send notification of this with your manuscript.

Editorial Calendar and Deadlines
for Manuscript Submissions
Issue Emphasis and Deadlines:
Jan/Feb issue: Poultry, Gardening - November 10
Mar/Apr issue: Wool and Fiber, Field Crops - January 10
May/June issue: Marketing, Draft Animals - March 10
July/Aug issue: Large Livestock, Aquaculture - May 10
Sept/Oct issue: Small Livestock, Agroforestry - July 10
Nov/Dec issue: Equipment, Herbs, Greenhouses - September 10

Payment
Unless otherwise arranged with the publisher, Missouri Farm Publishing, Inc. buys first serial rights and nonexclusive reprint rights (the right to reprint article in an anthology) for both manuscripts and photos. Missouri Farm Publishing, Inc. reserves the right to edit the story for publication (see Alterations). Rate of pay for reprints may be less than our standard rate of pay. Payment is made approximately 60 days after publication. Sorry, no exceptions.

Articles:
3.5 cents per word for each word published (see above paragraph) for first serial rights and nonexclusive reprint rights.
2 cents per word for each word published for reprinted articles.
We do not pay for book reviews.

Photos:
$6.00 each for b&w or color prints
$10.00 for photo used on cover
$4.00 each for negatives or slides

Line art, graphs, and charts: $5.00 each
Cartoons: $15.00 each

Photos, Line Art, Graphs, Charts, and Cartoons
Please send color photos and include information about each photo for use in captions. Only color photos can be used on the cover. All photos sent to us will be returned if you include a SASE for photo return. Cartoons, line art, graphs, and charts are also welcome.

Subject Matter
Here are some of our regular topics:Money-making alternatives for the small farm
•  Exotic animals (ostriches, buffalo and elk are some we have covered)
•  Minor breeds (Jacob sheep, Dexter cattle and Red Waddle hogs are some we have covered)
•  Draft horses (Using them on a small farm; also other draft animals)
•  Small stock (sheep, goats, rabbits, poultry)
•  Direct marketing (farmers markets, subscription marketing, roadside stands, Upick)
•  Gardening
•  Wool and other fibers (production, processing, and marketing)
•  Specialty crops
•  New uses for traditional crops (Ethanol and plastic from corn, for example)
•  New sustainable farming methods
•  Rural living (particularly how-to)
•  Small fruits (grapes, berries, exotic new fruits)
•  Tree fruits
•  Sustainable agriculture (organic, reduced-input, agroecology)
•  Horticulture (herbs, ornamentals, wild flowers, vegetables, other opportunities)
•  Aquaculture (catfish, crawfish, fee fishing, tropical fish)
•  Home-based business (crafts, food processing)
•  Small-scale production of livestock (cattle, hogs, poultry)
•  Equipment appropriate to small-scale acreage work Be warned that stories may have a long lead time. We currently have 80 stories in stock. We do not limit ourselves to the topics on this list. If you have an idea for a story, drop us a note outlining your idea.

Advertising Submission

Online Advertising -
We only sell Web ads with a year-long ad in the magazine or a display ad. (We want to promote the magazine, not the Web.) The only exception is for an event/sale that it is too late to publish in the magazine. We will put that ad on the Web for two months maximum.

For the Farm
An online listing of farm products and supplies. A one-year listing in For the Farm may be purchased with any of the following year-long ads in Small Farm Today® magazine: 2+ display; Breeders Directory; Seeds, Plants & Produce; Trading Post classifieds.
• $40 for up to 30 words, plus $1 for each additional word.
• Directory listings will not be created until payment is received.
• Changes in copy on the website are allowed once per year (except when necessary, such as address changes).
• Links will automatically be created for websites or e-mails listed in the ads.
• To submit an ad, choose a heading and your ad text, which usually includes farm/business name, product, product description

Classified Word Ads
These are "no frills" ads to promote a product. If you want to attract attention to your ad, you need to buy a Classified Display ad.
• We do not put words in bold in Classified word ads.
• We do not italicize anything except book titles. 
• We do not underline anything.
• We do not Capitalize Every Word or CAPITALIZE EVERY LETTER. We will capitalize proper names, brand names, and Key points in the text.
• We do not use color in Classified ads.
If you want any of the above options, you need to buy a Classified Display. (It will cost $100 per issue to do Classified Displays in color in the magazine.)
• We never do blinking/flash/animation on the Web.


Magazine Print Advertising -

Display Advertising
Display ads begin at 1/12th page for $150, to full page. Call 800-633-2535 for more information and rates.

Trading Post (classified ads)
Word Ads—$20 for up to 40 words, plus 75 cents for each additional word.
Display Ads—$40 per column inch (one inch minimum; available at quarter-inch intervals thereafter)
• Indicate the category you would like your ad placed under.
• All classified ads may receive a 10% discount for a year (6 issues) paid in advance.

Breeders Directory
The Breeders Directory is one of the most economical ways to market your product–increase business name recognition with a listing in 6 issues. The Breeders Directory features all forms of livestock, from alpacas to bees to yaks.
Only $100 for an entire year (30 words), plus $3.50 for each additional word
• Indicate the category you would like your ad placed under.
• Listing includes farm/business name, livestock/product description, your name, address, phone/fax number(s), and web/e-mail address if desired.

Seeds, Plants & Produce Directory
The Seeds, Plants & Produce Directory is one of the most economical ways to market your product–increase business name recognition with a listing in 6 issues. The Seeds, Plants & Produce Directory features all forms of plants, trees, and horticulture seeds and seedlings.
Only $75 for an entire year (30 words), plus $2.50 for each additional word
• Indicate the category you would like your ad placed under.
• Listing includes farm/business name, product description, your name, address, phone/fax number(s), and web/e-mail address if desired.

How to Calculate the Word Count for Ads
• Each 1- or 2-letter word or combination counts as ½ word. Examples: PO from PO Box, R.V. from R.V. Jones
• Each e-mail address or web address counts as 2 words.
• Zip codes (5 or 9) and phone numbers count as 1 word.
• Extensions are part of a phone number (no additional word count), and will be abbreviated as "x".
Example: 800-555-3636 x 32
• Evening calls or day of the week instructions will be abbreviated as eve. or Sun.. These will only count as ½ word.
 • If the phone number has letters, a translation will also be provided at no additional word count.
Example: 800-4HORSES (446-7737)
 • Hyphenated words count as two words.
 • Symbols count as part of the word.
Examples: 100%, $4, ©2000
 • If a substantial word is abbreviated, we will count the abbreviation as ½ word. Example: assn. for association


Frequently Asked Questions

Can I get my ad placed where I want it?
There is a 10% surcharge for guaranteed ad placement. Otherwise, the layout staff will make an effort to fulfill your wishes, but cannot make a guarantee.

Can you design my advertisement?
The Small Farm Today® layout staff will be happy to design your ad, and mail or fax it to you for your approval. If separations are required, they will be charged at cost. We can also adjust older ads.

Can I change my ad during the year?
You may change the content of your print ad (including the Breeders Directory) as many times as you wish during the year, free of charge (unless you increase the word count or ad size).

What is your photo resolution?
We need all digital photos supplied to us at a minumum of 225 dpi (dots per inch).

I still have questions!
For any other questions or clarifications, call the Small Farm Today® advertising staff at 800-633-2535, 8:30 a.m. to 5 p.m., Monday through Friday, or Fax us at 573-687-3148 any time.

Advertising Deadlines
Issue           Emphasis                                   Ad Deadline
Jan/Feb        Gardening, Poultry                         Nov 25
Mar/Apr        Wool & Fiber, Crops                       Jan 25
May/June      Marketing, Draft Animals                Mar 25
July/Aug        Large Livestock/Aquaculture          May 25
Sept/Oct       Small Livestock, Agroforestry         July 25
Nov/Dec        Equipment, Herbs, Greenhouses    Sept 25

Advertising Terms

Prepayment is Required. No Advertisement Refunds Allowed.
Payment for ads must be received by the advertising deadline before ad will be published. When ad payment or ad copy is received after the advertising deadline, ad may be placed in the next issue.MasterCard and Visa accepted.

Publisher Responsibility
Publisher reserves the right to reject any advertisement or advertiser. Publisher limits responsibility for omittance of ads, errors, misprints, or other mistakes that may appear in advertisements to the cost of the ad. When ad is approved by advertiser or authorized agent, publisher is relieved of all responsibility in price and copy.

Thank you for your interest in Small Farm Today! If you have questions about these guidelines, contact us HERE or at smallfarm@socket.net